My name is Elif Bayraktar and I am a second year master student of Digital Media and Society Program in Uppsala University. I have studied Computer Education and Instructional Technologies at Bahcesehir University, Istanbul, Turkey. High quality education of the Swedish Universities and my personal interest in Media-Communication attracted me to come to Sweden.
Before I started the master program, my interests were shifted to majors related to Social Media. Social media offers many job opportunities that I would like to be benefited from. Notably, some positions like Social Media Expert attract my full attention. Reasonably, I have chosen this elective course in the first place is to find out more details about Social Media and also academically to have a deeper look at the concept. There are plenty different definitions regarding ‘‘what Social Media is’’ and ‘‘what is not’’. For example, Kaplan and Haenlein (2010, 61) defined social media to be a group of internet-based applications that build on the ideological and technological foundations of Web. 2.0, and that allow the creation and exchange of user generated content. From this definition we can see the considerable difference which separates traditional media from social media is that users are creating and spreading the content. While broadcasts and printed media does not allow its audience to participate in the content and that makes it be only one-way communication.
I believe the dynamics of global world, that we are living today, force us to be a part of social media. Social media has become a part of our life, nowadays from young age, since most of the youths have access to internet and a great marketing opportunity for companies. Briefly, the existence of social media affects whole world and in order to understand the consequences, we need to know what exactly social media is.
Kaplan, Andreas M., and Michael Haenlein. 2010. “Users of the World, Unite! The Challenges and Opportunities of Social Media.” Business Horizons 53 (1): 59–68.