Social media and marketing

Marketing your company, product or even yourself through social media has become an increasingly popular phenomenon between everything from big companies to small local grocery stores. Social media for marketing purposes can be used for three different things: One is to keep your costumers updated on your brand, as an easy and quick way of…

Does discourse power belong to consumers?

Nowadays, for corporations and organizations, the network social media means a huge commercial landscape. For consumers, social media enables “users to produce and share on-line content, radically changing the traditional communication paradigms and turning the former mass information consumers to the present information producers” [1]. In terms of online marketing, consumers’ role has changed in…