Sharing is caring! [?]

My previous blogposts defining social media, discussing design patterns of SNS and the role of social media with regard to online activism allowed readers to take a look at social media from my point of view. Today I would like to focus on the ethnography of the online world. In particular, I would like to analyze…

Mother (Monster) Knows Better

“A safe and accepting space for members to gather, create, share and inspire others… Welcome home, Little Monsters. Remember to be brave, be tolerant, and be original.” (LittleMonsters.com community description) In March 2012, pop idol and worldwide sensation, Lady Gaga and her team, Haus of Gaga, launched the first celebrity-centered online community under the name…