This blog post is based on an online ethnographic study of an web community where members create an avatar (virtual-self). They can have a house, own a car and those objects are given in the default settings. Moreover, they are expected to develop better (richer) visual appearance. My first observation is that the online community’s name…
Due to copyright issues, all the images in this post will be links to the forum. As Tom Ewing said “.. online communities have a generalized model of the development of unique culture within it.”[1] Today, I will introduce a forum named weiniang Bar, which is a good example of how the forum’s unique culture…
Believing in something in religious terms has changed during the last century and can now be seen as something special instead of being a normal part of life. This is at least the case for our north european hemisphere, but if we widen our perspective it becomes clear that religion, as a motive and belief…
Today, I would like to introduce my online ethnography study on an open Chinese online forum. The forum consists of people who do not want to be married or have babies. In the article, I am going to analyze the reasons why they are in the online forum. Culture background At beginning, I want to…
This week, we’re going vegan! For those who are wondering: no, Understanding Social Media didn’t suddenly turned itself into a cookery blog and I didn’t go nuts either. So, how come that I am talking about veganism in my post? Well, however strange it may look, I am actually not. Our task for this week…
What motivates people to participate and what information should be shared? In this blog post I will share some of the insights gained from doing a minor ethnography observation on one of the subject discussed at the Swedish forum Flashback. Forum Flashback is a Swedish site that went online 1995, but dates back to 1983. It…
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