Lotteries on Social Media: “Follow Me and Repost, Get a Chance to Win”
What? Who Initiate, and Why? “Follow @OfficialAccountOfXXXCompany and repost this post and tag more than two friends. On next Sunday, we will choose five people randomly to send each of them a new released YYY Product, assisting by a third-party lottery platform.” –posted by an official Sina Weibo (a Chinese microblog) account of a certain…